A Brand & Product Development for High Performance Bodyboarding, on the harsh Atlantic Coast of Ireland

A Brand & Product Development for High Performance Bodyboarding, on the harsh Atlantic Coast of Ireland

Smith, A.

Sonneveld, M. (mentor)
De Lille, C. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Integrated Product Design

2013-08-23

The project is centered around the creation of a brand whose identity represents the unique character of the Irish Atlantic explorers. This group is not bound by a style or a fashion, but by a deep and honest connection to the raw and wind battered beauty of nature on the Irish Atlantic Coast. They are the tussock lead pioneers of empty, freezing barrels. They are bodyboarders of extreme powerful waves. The product development is a luggage solution for these bodyboarders, that takes into consideration their travel habits on airlines, on surf missions, and on the hikes and treks to the undiscovered harsh miracles of Atlantic waves.

bodyboard
travel
branding
prototyping

http://resolver.tudelft.nl/uuid:8ce66c05-0176-42be-94e6-65648baf1e39

Campus only

Student theses

master thesis

(c) 2013 Smith, A.