Print Email Facebook Twitter Managing mega event strategy: The case of Rotterdam Title Managing mega event strategy: The case of Rotterdam Author Chen, Y. Faculty Architecture Department Real Estate and Housing Date 2011-03-31 Abstract Using mega event to increase competitiveness and position cities on the world stage has been an important strategy for many Dutch cities in the post industrial era. However, how mega event works in the practice and to what extent these mega events stimulate urban transformation process of the host cities have only become a topic in debate in recent years. This paper uses Rotterdam as an example to examine how Dutch cities explored mega event strategy for their re-imaging process and urban transformation process as well as the motives behind hosting mega events, the following management strategies and the impacts so far. Subject mega event strategyurban transformationEURO 2000Rotterdam To reference this document use: http://resolver.tudelft.nl/uuid:90a8737e-402a-42c3-b520-6298ab175bec ISSN 1673-9493 Source Urban Planning International (Guoji Chengshi Guihua), 26 (3), 2011 Part of collection Institutional Repository Document type journal article Rights (c) 2011 Chen, Y. Files PDF 274609.pdf 2.5 MB Close viewer /islandora/object/uuid:90a8737e-402a-42c3-b520-6298ab175bec/datastream/OBJ/view