Access To Elegancy: Branding and Product Design for Working at Height

Access To Elegancy: Branding and Product Design for Working at Height

Zhou, H.

Buijs, J. (mentor)
Kim, C.J. (mentor)
Gort, A. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2010-12-15

This project was conducted as a master thesis for Master program Strategic Product Design of Delft University of Technology in cooperation with XSPlatforms. The aim of this project was to 1) research and analyze the current brand and create promising brand values for future development 2) based on the new brand value, create a form signature which convey the brand image and improve the product appearance. The working at height industry is conservative. It is closely related to the architecture industry. While architects are using new philosophies and technologies to increase the aesthetic of the buildings, as an accessory on the roof top building maintenance units remains old-fashioned. The appearance is a traditional machine which is bulky and dull. XSPlatforms requires a new form signature for their product groups. An emotional connection with architects and other stakeholders who have strong concern on building aesthetic is added to the current brand format. Thus a new brand personality is created as the initiative for the form language design. “Access to Elegancy” The new brand characteristic is intended to shift the role of XSPlatforms from a maintenance unit supplier to a building aesthetic protector in the working at height market. Based on the styling boards made from the brand personality, several mock-ups were made for testing. The new form language was refined from the most appreciated models. The form signature, together with the visualization of the brand values formed a design guideline for XSPlatforms’ future innovation and development.

brand innovation
form language deisgn
building maintenance unit
form signature

http://resolver.tudelft.nl/uuid:921aa917-fd43-4c44-a466-dfc9ce54debe

Campus only

Student theses

master thesis

(c) 2010 Zhou, H.