Print Email Facebook Twitter Taboo trade-off aversion Title Taboo trade-off aversion: A discrete choice model and empirical analysis Author Chorus, C.G. (TU Delft Transport and Logistics) Pudane, B. (TU Delft Transport and Logistics) Mouter, N. (TU Delft Transport and Logistics) Campbell, Danny (University of Stirling) Date 2017 Abstract An influential body of literature in moral psychology suggests that decision makers consider trade-offs morally problematic, or taboo, when the attributes traded off against each other belong to different 'spheres', such as friendship versus market transactions. This study is the first to model and empirically explore taboo trade-off aversion in a discrete choice context. To capture possible taboo trade-off aversion, we propose to extend the conventional linear in parameters logit model by including penalties for taboo trade-offs. Using this model, we then explore the presence (and size) of taboo trade-off aversion in a data set specifically collected for this purpose. Results, based on estimation of a variety of (Mixed) Logit models with and without taboo trade-off penalties, suggest that there is indeed a significant and sizeable taboo trade-off aversion underlying choice behaviour of respondents. To reference this document use: http://resolver.tudelft.nl/uuid:9a99fd3e-5c7e-47e4-9839-272d4cce9b41 DOI https://doi.org/10.1016/j.jocm.2017.09.002 ISSN 1755-5345 Source Journal of Choice Modelling Part of collection Institutional Repository Document type journal article Rights © 2017 C.G. Chorus, B. Pudane, N. Mouter, Danny Campbell Files PDF 1_s2.0_S1755534517300684_main.pdf 1.04 MB Close viewer /islandora/object/uuid:9a99fd3e-5c7e-47e4-9839-272d4cce9b41/datastream/OBJ/view