Tackling the challenges in buying value-added marketing services

Title

Tackling the challenges in buying value-added marketing services

Author

van der Valk, W.
Reunis, M.R.B.
Wynstra, F.

Faculty

Aerospace Engineering

Date

2005

Subject

buyer-seller interfaces
marketing services
marketing-purchasing interfaces

To reference this document use:

http://resolver.tudelft.nl/uuid:9e84009f-423b-4716-a501-12f3c6218a1d

Publisher

IMP Group

Source

Proceedings of the 21th IMP conference, 203-219, (2005)

Part of collection

Institutional Repository

Document type

conference paper

Rights

(c) 2005 van der Valk, W.; Reunis, M.R.B.; Wynstra, F.