Print Email Facebook Twitter The impact of digitalization on business models Title The impact of digitalization on business models Author Bouwman, W.A.G.A. (TU Delft Information and Communication Technology; Åbo Akademi University) Nikou, Shahrokh (Åbo Akademi University) Molina-Castillo, Francisco Jose (University of Murcia) de Reuver, Mark (TU Delft Information and Communication Technology) Date 2018 Abstract Purpose: This paper aims to explore how digital technologies have forced small- to medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach: An empirical study has been conducted on 338 European SMEs actively using social media and big data to innovate their BMs. Four in-depth case studies of companies involved in BM innovation have also been carried out. Findings: Findings show that the use of social media and big data in BMI is mainly driven by strategic and innovation-related internal motives. External technology turbulence plays a role too. BMI driven by social media and big data has a positive impact on business performance. Analysis of the case studies shows that BM is driven by big data rather than by social media. Research limitations/implications: Research into big data- and social media-driven BMs needs more insight into how components are affected and how SMEs are experimenting with adjusting their BMs, specifically in terms of human and organizational factors. Practical implications: Findings of this study can be used by managers and top-level executives to better understand how firms experiment with BMI, what affects business model components and how implementation might affect BMI performance. Originality/value: This paper is one of the first research contributions to analyse the impact of digitalization, specifically the impact of social media and big data on a large number of European SMEs. Subject Big dataBusiness modelBusiness model innovationDigitalizationSocial media To reference this document use: http://resolver.tudelft.nl/uuid:9ee16a5f-48b5-4300-870b-d48fd8a046c1 DOI https://doi.org/10.1108/DPRG-07-2017-0039 Embargo date 2018-07-01 ISSN 2398-5038 Source Digital Policy, Regulation and Governance, 20 (2), 105-124 Bibliographical note Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public. Part of collection Institutional Repository Document type journal article Rights © 2018 W.A.G.A. Bouwman, Shahrokh Nikou, Francisco Jose Molina-Castillo, Mark de Reuver Files PDF DPRG_07_2017_0039.pdf 985.79 KB Close viewer /islandora/object/uuid:9ee16a5f-48b5-4300-870b-d48fd8a046c1/datastream/OBJ/view