How contextual innovation management influences time to market: A case study in company X

How contextual innovation management influences time to market: A case study in company X

Fuchs, M.

Van der Duin, P. (mentor)

Technology, Policy and Management

Technology, Strategy and Engineering

2012-08-21

In the high-tech food industry the speed and rate at which organizations can introduce products into the market are critical for sustaining competitive advantage and market share. Therefore Company X wants to accelerate its time to market. Based on 7 case studies of recently finished innovation projects in COMPANY X, the relationship between time to market and contextual innovation management was investigated. Radicalness of innovation was identified as the main significant contextual factor. Subsequently a contextual framework was proposed including three customized processes (context 1: existing market & experience with technology, context 2: existing market & no experience with technology, context 3: new market). Using this framework innovation managers can administer the appropriate activities and therewith save time by minimizing the effort on factors that are not very important for the specific configuration of variables (i.e. context). Assessment of the contextual framework by an internal expert support the idea that contextual innovation management contributes to an acceleration of time to market, especially for innovations aiming at an existing market (i.e. the more incremental innovations). Research with regard to contextual innovation management is still exploratory and can be extended towards other areas of interest (e.g. innovation at lowest costs etc.).

contextual
innovation

http://resolver.tudelft.nl/uuid:9ee4cf03-261e-48bf-a6b7-29a427aef575

Campus only

Student theses

master thesis

(c) 2012 Fuchs , M.