The Ultra-D Trademark Positioning: Communicating the company values and benefits of the Ultra-D technology above other 3D technologies to B2C customers

Title

The Ultra-D Trademark Positioning: Communicating the company values and benefits of the Ultra-D technology above other 3D technologies to B2C customers

 Author

Cecet, S.

Contributor

Buijs, J.A. (mentor)
Van der Meer, J.D. (mentor)
Roelen, W. (mentor)

Faculty

Industrial Design Engineering

 Department

PIM

 Programme

Strategic Product Design

 Date

2012-09-25

 Abstract

This master thesis shows how to position the breakthrough Ultra-D technology in the best way to B2C customers. Ultra-D is the glasses-free 3D technology for viewing devices, which is developed by the SeeCubic Company in Eindhoven. This thesis focuses on the Ultra-D trademark positioning in the form of advice and the communication vision.

 Subject

trademark positioning

 To reference this document use:

http://resolver.tudelft.nl/uuid:9f8c9dc5-3c40-4dfa-b501-4a69f783dcd5

 Embargo date

2013-09-25

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2012 Cecet, S.
Files
PDF Graduation_Report_Cecet_4118782.pdf 21.05 MB
PDF Report_Appendices_Cecet_4118782.pdf 9.27 MB
JPG Picture_1_Cecet_4118782.jpg 2.8 MB
JPG Picture_2_Cecet_4118782.jpg 4.75 MB
JPG Picture_3_Cecet_4118782.jpg 2.86 MB
JPG Picture_4_Cecet_4118782.jpg 12.03 MB
PDF Poster_Cecet_4118782.pdf 1.31 MB
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