Innovating innovation: Towards a NPD-management taxonomy

Innovating innovation: Towards a NPD-management taxonomy

Smulders, F.E.H.M.
Brehmer, M.

Industrial Design Engineering

Product Innovatie Management

2012-12-31

This paper reports on a government funded research project that was aimed at the development of a meta-method to improve NPD-processes in industry by the use of tools and methods available in literature. We choose to develop an industry-relevant taxonomy that could serve as means to categorise the NPD-tools and at the same time could facilitate the process of improving the NPD process itself, hence 'innovating innovation'. A design inclusive research process with various design and probe cycles resulted in the first reliable version of the taxonomy. Five case studies provided the view from the NPD trenches that informed the creation of an industry relevant taxonomy covering all NPD tools from literature. The subsequent design and probe cycles were performed with heavy involvement of the different potential users from industry, consultancies and academic institutions. During the design cycles the taxonomy and its operational method were tested and refined and named the NPD Management Canvas. The enthusiastic reactions in a final proof-of concept showed us the value of the meta-method and the reliability of our taxonomy. Therefore the Innovation Management Canvas proposed in this paper looks very promising for application by academics (tailoring research portfolio) and by industry to innovate their innovation processes.

innovating innovation
NPD-methods
taxonomy
innovation process management

http://resolver.tudelft.nl/uuid:a0012011-3b60-4dab-93de-728d8832005e

CINet

978-90-77360-15-6

Proceedings from the 13th International CINet Conference, Rome, Italy, 16-18 September 2012

Institutional Repository

conference paper

(c) 2012 CINet