Print Email Facebook Twitter Towards a conceptual framework for Experience-Driven Innovation Title Towards a conceptual framework for Experience-Driven Innovation Author Schifferstein, H.N.J. Kleinsmann, M.S. Jepma, E.J. Faculty Industrial Design Engineering Department Industrial Design Date 2012-09-11 Abstract Companies that aim to evoke specific experiences among their customers, should not only modify their design process, but also need to reorganize their innovation processes. Experience-driven innovation has implications on at least three levels in the organization: company, brand, and product/service level. The creative process at each level can be characterized by four stages: context description, vision formulation, concept generation, and end result. To support the innovation process, companies may take organizational measures and employ tools to support the design process. We suggest a number of these for inspiration purposes. We hope to improve our conceptual framework further through the use of an interactive website, on which users can comment on the framework and upload sample projects. Subject user experienceradical innovationdesign-driven innovationexperience-driven designdesign thinking To reference this document use: http://resolver.tudelft.nl/uuid:a4d0d878-39d7-4c40-a885-2677de16a7e2 ISBN 978-0-9570719-2-6 Source Out of Control: Proceedings of the 8th International Conference on Design and Emotion, London, UK, 11-14 September 2012 Part of collection Institutional Repository Document type conference paper Rights (c) 2012 The Author(s) Files PDF 283472.pdf 136.97 KB Close viewer /islandora/object/uuid:a4d0d878-39d7-4c40-a885-2677de16a7e2/datastream/OBJ/view