Experience Economy and the Dutch housing market: Experience concepts as an improbable future in housing

Experience Economy and the Dutch housing market: Experience concepts as an improbable future in housing

Van der Gaag, Michael

Kooijman, D.C. (mentor)
Van Oel, C.J. (mentor)

Architecture

Real Estate & Housing

2011-01-18

A shift in consumer needs from predominantly functional to more psycho social needs, resulted in a new era within the Western economy: the Experience Economy. The ability to create experiences which keep speaking to ones imagination has become an indispensable ‘art’ of management, which is already being widely applied within the retail, merchandise and leisure sector. Within the market of moveable properties, the addition of an experience to a product or service, has already proven itself worthy. Project developers operating within the market of immovable properties seem to have noticed this as well, and started by integrating so called experience concepts within a number of housing projects. However, the added value of such an experience concept has never been demonstrated. This latter point is exactly where this research comes into play. By a semi-large survey amongst inhabitants of two (recent) Dutch housing projects, and by interviews of multiple project developers and real estate agents an attempt is made to get an insight in the added value an experience concept within a Dutch housing project, from a supply as well as from a demand side point of view.

Experience Economy
Dutch Housing
Project Haverleij
Project Stadshagen
VINEX
housing experience
logistic regression

http://resolver.tudelft.nl/uuid:a5639c99-f2f8-41c2-8e05-044c34df4468

Student theses

master thesis

(c) 2011 Van der Gaag, Michael