A Market Entry Strategy for Shell LNG fuel targeting the commercial road transport market in the UK

Title

A Market Entry Strategy for Shell LNG fuel targeting the commercial road transport market in the UK

 Author

Damen, P.A.W.

Contributor

Mooij, S.C. (mentor)

Faculty

Industrial Design Engineering

 Department

Product Innovation Management

 Programme

Master of Science Strategic Product Design

 Date

2015-06-10

 Abstract

This thesis study aims to deliver a ‘market entry strategy’ for Shell to enter the UK road transport market with its new LNG (Liquefied Natural Gas) product. The project includes the delivery of a B2B marketing strategy, a pricing strategy and a ‘route-to-market’ strategy.

 Subject

strategy
entry
market
Shell
LNG
UK

 To reference this document use:

http://resolver.tudelft.nl/uuid:a848687b-3e5a-4f43-9d49-cf1047bfc074

 Embargo date

2016-06-10

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2015 Damen, P.A.W.
Files
PDF Graduation_Report_Damen_1355007.pdf 22.62 MB
PDF Poster_Damen_1355007.pdf 1.76 MB
PNG Picture_1_Damen_1355007.png 2.39 MB
PNG Picture_2_Damen_1355007.png 2.6 MB
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