Print Email Facebook Twitter Empowering retailers to compete offline with online insights Title Empowering retailers to compete offline with online insights: Design research to design a digital multi-sided data analytics platform for the dutch foodservice industry Author Nederstigt, B.G.J.C.M. Contributor Janssen, M.F.W.H.A. (mentor) de Reuver, G.A. (mentor) Warnier, M.E. (mentor) Faculty Technology, Policy and Management Department Engineering, Systems and Services Programme SEPAM IA Date 2016-07-29 Abstract Digital multi-sided platforms (MSP) bring together different parties by enabling interaction between them. Unfortunately little is known on how digital MSPs can be designed. This research aims to contribute to solving this problem by adding knowledge on design principles of multi-sided platforms in the nascent stage of development using design science research. It does so by applying the design cycle of Verschuren & Hartog on the case of platform start-up company Checkmetrix. Execution of one full design cycle results in development of a MSP for the Dutch foodservice industry and the evaluation and development of eight principles that can inform the design of early stage digital MSPs. The main contribution of this research is development of the principle that platform startups in markets where one side of the market is a large enterprise should focus on development of a value-creating product for a side of the market with small players. Subject digital multi-sided platformsdesign sciencefoodservice industrynascent stage platform developmentdesign principles To reference this document use: http://resolver.tudelft.nl/uuid:acc3217b-6932-42c0-8e9c-560bb00ca14a Part of collection Student theses Document type master thesis Rights (c) 2016 Nederstigt, B.G.J.C.M. Files PDF Master thesis report final.pdf 3.16 MB PDF paper final.pdf 425.71 KB Close viewer /islandora/object/uuid:acc3217b-6932-42c0-8e9c-560bb00ca14a/datastream/OBJ1/view