Print Email Facebook Twitter Assessing Influencing Factors During Diffusion of a Radical Innovation: A Case Study in Urban Farming The Netherlands Title Assessing Influencing Factors During Diffusion of a Radical Innovation: A Case Study in Urban Farming The Netherlands Author Stephanie Kartika Lestari, Stephanie (TU Delft Technology, Policy and Management; TU Delft Values Technology and Innovation) Contributor Ortt, J.R. (mentor) Kamp, L.M. (graduation committee) van Beers, Cees (graduation committee) Degree granting institution Delft University of Technology Programme Management of Technology (MoT) Date 2017-08-21 Abstract Niche markets are essential for commercialization of radical new innovations. In a niche market, the innovation is protected while gaining maturity till finally being able to compete with the incumbent technology in the mass market. Along the way towards large-scale diffusion, firms can apply niche strategies as a deliberate and temporary choice to cope with internal and/or external factors that have become barriers hampering diffusion. Although it seems clear that certain barriers can be overcome by certain niche strategies, a clear means of assessing technology diffusion in view of those factors such to be able to identify circumstances that allow/require to adopt another niche strategy to continue to diffuse, remains underexplored. Accordingly, this research defines a set of indicators to assess contextual and contemporary factors potentially hampering diffusion of a radical innovation throughout the diffusion period. This set of indicators can then function as a trigger for commercial firms to rationally revisit their niche strategies according to the ever-changing internal/external environment during the often erratic path of technology diffusion, such to pursue large-scale diffusion. A case study will be conducted by analysing two urban farming organizations in the Netherlands, with urban farming being a yet-to-diffuse radical innovation aiming for fresh and sustainable food supply in urban areas. A non-static conceptual model and method of use are constituted that includes factors, indicators and triggers to rationally assess the business environment on diffusion hampering factors/barriers, and to select niche strategies accordingly. Subject niche strategiesdiffusionindicatorsradical innovationniche To reference this document use: http://resolver.tudelft.nl/uuid:ae30daf6-5329-4273-8caf-e42dfde40db5 Part of collection Student theses Document type master thesis Rights © 2017 Stephanie Stephanie Kartika Lestari Files PDF Master_Thesis_Report_Step ... estari.pdf 14.76 MB Close viewer /islandora/object/uuid:ae30daf6-5329-4273-8caf-e42dfde40db5/datastream/OBJ/view