Print Email Facebook Twitter Mars attacks! About the introduction of social media in large organizations Title Mars attacks! About the introduction of social media in large organizations Author Van der Voort, H.G. De Bruijn, J.A. Sidorova, Y. Arnaboldi, M. Faculty Technology, Policy and Management Department Multi Actor Systems Date 2014-11-13 Abstract One major strategy to incorporate social media in the organizational structure is erecting a ‘social media hub’, a relatively independent organization within a standing organization. The standing organization with its divisions do not change, but the hub has considerable possibilities to operate independently within and in between these divisions. The introduction of a social media hub has deep impact on the organization. New people with distinct competences are entering and have to find their positions. How to accommodate these ‘marsians’, these different employees claiming their autonomy to do their jobs well? Based on theory about ambidextrous organizations we formulated three hypothetical dilemmas, one about structure, one about behavior and one about leadership. These dilemmas have been input to interviews to four major companies erecting a social media hub. It is found that each company recognize the dilemmas, and each company has its own way out of the dilemmas, but just questions can be asked how durable these solutions are. Subject social mediasocial media huborganizational structureambidexterity To reference this document use: http://resolver.tudelft.nl/uuid:b18b98f7-7de9-4d25-bccc-8dd1815c7f99 Publisher Academic Publishing ISBN 978?1?910309?75?9 Source EXMLG 2014: Proceedings of the 10th European Conference on Management Leadership and Governance, Zagreb, Croatia, 13-14 November 2014; Authors version Part of collection Institutional Repository Document type conference paper Rights (c) 2014 The Author(s)Academic Publishing Files PDF 314884.pdf 168.15 KB Close viewer /islandora/object/uuid:b18b98f7-7de9-4d25-bccc-8dd1815c7f99/datastream/OBJ/view