Print Email Facebook Twitter Inculcating a sense of stewardship and responsibility towards urban trees amongst citizens Title Inculcating a sense of stewardship and responsibility towards urban trees amongst citizens: Using i-tree technology as a means to facilitate active participation of local communities in urban forestry Author Ramchandani, Deeksha (TU Delft Industrial Design Engineering) Contributor Price, R.A. (mentor) van Erp, J. (graduation committee) van der Velde, J.R.T. (graduation committee) Degree granting institution Delft University of Technology Programme Strategic Product Design Date 2022-02-14 Abstract Cities are in an urgent need to adapt to the impacts of climate change, particularly, high temperatures and heat stress. Urban Forests are the most effective means of climate adaptation. However, the multiple benefits of urban trees are highly undervalued in the urban contexts. This project focuses on positioning urban trees as effective agents in improving the overall liveability of cities. The premise of the project lies in the fuzzy front end of the innovation process where the i-Tree technology is being redeveloped for its effective adoption in Netherlands. The goal of the project is to synchronize the technical potential of i-Tree as a tool and communicate the benefits of trees to multiple stakeholders in the process.The overall design direction aims to address these problems through a series of interventions across the system of urban forestry. The concept introduces a public awareness campaign to bridge the knowledge gap between citizens and other stakeholders. The campaign is proposed to stretch over a duration of 10-11 months with several touchpoints along the way for citizens to get enthusiastic about the idea of maintaining and taking care of urban trees. The touchpoints aim to target events like Dutch Design week, Boomfeestdag (Tree Festival) and Springsnow festival. To make the awareness program desirable and interesting. A podcast series and a guide is developed called “How to befriend a Tree?”. A concept for the i-Tree Eco tool is proposed which communicates tree benefits in a way that is comprehensible by all the citizens. All the touch points lead the audience of the campaign to the digital platform of i-Tree Netherlands which helps people become caretakers of trees easily. Subject strategic designurban forestryi-TreeSpeculative Designclimate resilience To reference this document use: http://resolver.tudelft.nl/uuid:b3dfcd1c-934b-49c7-8a62-03b49b803fe3 Part of collection Student theses Document type master thesis Rights © 2022 Deeksha Ramchandani Files PDF Graduation_Report_Deeksha ... 194032.pdf 48.77 MB PDF Graduation_Poster_Deeksha ... 194032.pdf 3.91 MB Close viewer /islandora/object/uuid:b3dfcd1c-934b-49c7-8a62-03b49b803fe3/datastream/OBJ1/view