Print Email Facebook Twitter Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters Title Simulation based decision support for strategic communication and marketing management concerning the consumer introduction of smart energy meters Author Van der Sanden, M.C.A. Van Dam, K.H. Stragier, J. Kobus, C.B.A. Faculty Applied Sciences Department Science Education and Communication Date 2013-12-31 Abstract Communication and marketing professionals make strategic decisions in highly complex and dynamic contexts. These decisions are highly uncertain on the outcome and process level when, for example, consumer behaviour is at stake. Decision support systems can provide insights in these levels of uncertainty and the professional process of decision making. However, literature describing decision support tools for strategic communication and marketing management that provide. To reference this document use: http://resolver.tudelft.nl/uuid:b628ccac-0b9c-4718-92f5-325b913ba3f2 Publisher Essachess ISSN 1775-352X Source ESSACHESS Journal for Communication Studies, 6 (1), 2013 Part of collection Institutional Repository Document type journal article Rights (c) Essachess Files PDF 298285.pdf 769.42 KB Close viewer /islandora/object/uuid:b628ccac-0b9c-4718-92f5-325b913ba3f2/datastream/OBJ/view