A knowledge based platform to support informal learning in do-it-yourself retail stores

A knowledge based platform to support informal learning in do-it-yourself retail stores

Lukosch, H.K.
de Vries, P.

Technology, Policy and Management

Multi Actor Systems

2011-12-31

This paper is about an innovative approach to informal, workplace related learning in do-ityourself retail stores. Most organizations ignore informal learning as a strategic tool, although this kind of learning dominates the workplace in many organizations. The objective of the project described here was to facilitate informal learning practices by the sales people on the work floor with an easy to use knowledge platform. The platform should be structured in line with current learning concepts, the specific target group and organizational requirements. An existing knowledge platform was upgraded in this sense to better serve the informal learning activities using a semantic approach and Microtraining, a didactical concept for structuring short learning sessions. This platform has been tested in practice in the retail stores. The outcome of the project shows that using the knowledge platform can indeed strengthen the advisory services of the employees. The semantic web as well as the Microtraining approach enhanced the usability of the platform and fostered selfdirected learning, understood as an important component of informal learning practices.

informal learning
social constructivism
microtraining
media supported learning
workplace learning

http://resolver.tudelft.nl/uuid:b668e0e9-c41a-4767-8b1d-ccdca597db96

SciTePress

978-989-8425-49-2

CSEDU 2011: 3rd international conference on computer supported education, Noordwijkerhout, The Netherlands, 6-8 May 2011

Institutional Repository

conference paper

(c) 2011 Lukosch, H.K.
de Vries, P.