Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever

Contemporary Sustainable Premium Margarine Packaging: A product and strategy design for Unilever

Li, X.

Roozenburg, N. (mentor)
Christiaans, H. (mentor)
McGonigle, P. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Integrated Product Design

2011-08-29

Margarine is a novel product in comparison with butter; however it does have a little over century's heritage. As the timeline moving margarine has continuously improved, now it is the time that margarine starts claiming the premium product title. Hence a research was carried out to explore the opportunities which led to a product innovation. A new product requires marketing strategy and product design engineering to achieve the success. Thus a corresponding packaging was designed, and relative production engineering was proposed. Lastly to assist the product and marketing strategy, a retail concept was also designed. In the end the product and packaging were made for consumer and user testing, as well as for obtaining better engineering dimensions of packaging.

packaging
sustainability
margarine
premium

http://resolver.tudelft.nl/uuid:b6de3d41-2343-4d17-a596-21d7311ab38e

2012-08-29

Campus only

Student theses

master thesis

(c) 2011 Li, X.