Designing the UX strategy for Future Fairphone

Designing the UX strategy for Future Fairphone

Xiao, Y.

Giaccardi, E. (mentor)
van der Helm, A. (mentor)

Industrial Design Engineering

Industrial Design

Master of Science Strategic Product Design

2014-08-28

The goal of this graduation assignment is to designing the user experience strategy for the second generation of Fairphone, which is a social enterprise with the aim to develop a smartphone designed and produced by putting social values first. The goal of second generation product - Fairphone 2 is to develop a simple, easy-to-use device that focuses on sustainability, openness, longevity, and reparability. In the beginning of the report, related design trends analysis and industry trends analysis outcome are introduced in order to understand the context of the design assignment. Then the product positioning for Fairphone 2 is defined based on company strategy and trend analysis. The quantitative and qualitative research are conducted with the aim to understand current user experience on Fairphone 1 and customer’s expectations on Fairphone 2. An infographic is made to illustrate the profile of Fairphone 1 user, including the demographic information, purchase motivation, usage behavior, current user experience of Fairphone1 and expectations on future Fairphone. Based on the context and user research outcome, five initial UX principles are proposed for the future Fairphone. Those five principles act as the guidance for the final design statement. The final design is demonstrated in the end of the report after continues evaluations with company, university mentors and users.

design
Fairphone
UX

http://resolver.tudelft.nl/uuid:b7af54e2-ed27-4ac7-abe1-5c58606eae8a

Campus only

Student theses

master thesis

(c) 2014 Xiao, Y.