Print Email Facebook Twitter Pioneering start-ups' first mover advantages and success factors in B2B service markets Title Pioneering start-ups' first mover advantages and success factors in B2B service markets Author Van den Brink, W. Contributor Van Geenhuizen, M.S. (mentor) Roosenboom-Kwee, Z. (mentor) Enserink, B. (mentor) Faculty Technology, Policy and Management Department Values Technology and Innovation Programme Management of Technology Date 2016-08-31 Abstract Less attention has been given to first mover or pioneer advantages (FMA) for services than for physical products. Likewise, less attention has been given to FMA for business-to-business (B2B) markets than for business-to-customer markets. This research investigates FMA for B2B services using a grounded theory approach in existing academic knowledge, and by empirical analysis of university start-ups. Empirical analysis is performed through statistical analysis and Rough Set Analysis: a machine learning approach that induces decision rules for classification. Several patterns are evident from the data and a tool is introduced that can aid interested actors in assessing a start-up's performance based on several of its characteristics. Subject B2Bfirst moverFMApioneeringstart-upspin-offRough Set Analysis To reference this document use: http://resolver.tudelft.nl/uuid:b9283dd5-5aa7-4db0-89b4-5e0087a85f3a Part of collection Student theses Document type master thesis Rights (c) 2016 Brink, W. van den Files PDF Pioneering_B2B_service_st ... dBrink.pdf 2.68 MB Close viewer /islandora/object/uuid:b9283dd5-5aa7-4db0-89b4-5e0087a85f3a/datastream/OBJ/view