Data-driven assisted model specification for complex choice experiments data

Data-driven assisted model specification for complex choice experiments data: Association rules learning and random forests for Participatory Value Evaluation experiments

Hernández, J.I. (TU Delft Transport and Logistics)
van Cranenburgh, S. (TU Delft Transport and Logistics)
Chorus, C.G. (TU Delft Industrial Design Engineering)
Mouter, N. (TU Delft Transport and Logistics)

Industrial Design Engineering

2023

We propose three procedures based on association rules (AR) learning and random forests (RF) to support the specification of a portfolio choice model applied in data from complex choice experiment data, specifically a Participatory Value Evaluation (PVE) choice experiment. In a PVE choice experiment, respondents choose a combination of alternatives, subject to a resource constraint. We combine a methodological-iterative (MI) procedure with AR learning and RF models to support the specification of parameters of a portfolio choice model. Additionally, we use RF model predictions to contrast the validity of the behavioural assumptions of different specifications of the portfolio choice model. We use data of a PVE choice experiment conducted to elicit the preferences of Dutch citizens for lifting COVID-19 measures. Our results show model fit and interpretation improvements in the portfolio choice model, compared with conventional model specifications. Additionally, we provide guidelines on the use of outcomes from AR learning and RF models from a choice modelling perspective.

Association rules
Choice experiments
Machine learning
Participatory value evaluation
Random forests

http://resolver.tudelft.nl/uuid:b932a557-498e-4d10-adef-58443eed7734

https://doi.org/10.1016/j.jocm.2022.100397

1755-5345

Journal of Choice Modelling, 46

Institutional Repository

journal article

© 2023 J.I. Hernández, S. van Cranenburgh, C.G. Chorus, N. Mouter