Print Email Facebook Twitter Exploring how security and privacy affect IoT device purchase behaviour Title Exploring how security and privacy affect IoT device purchase behaviour Author Ho-Sam-Sooi, Nick (TU Delft Technology, Policy and Management; TU Delft Organisation and Governance) Contributor Pieters, W. (mentor) Kroesen, M. (graduation committee) Degree granting institution Delft University of Technology Programme Complex Systems Engineering and Management (CoSEM) Date 2020-01-10 Abstract Given the significant privacy and security risks of IoT devices, it seems desirable to nudge consumers towards buying more secure devices and taking privacy into account when purchasing these devices. In order to support this goal, this study has examined the effect of security and privacy on IoT device purchase behaviour and assessed whether these effects are sensitive to framing with a mixed methods approach. The first part of the study focuses on quantifying the effect of security and privacy compared to the effect of other device attributes such as the price or functionality by testing a causal model with choice models that have been developed from stated choice data. The second part aims to reveal the underlying mechanisms that determine the effect of privacy and security on purchase behaviour by means of a qualitative survey. The results suggest that security and privacy can strongly affect purchase behaviour, under the circumstances that privacy and security related information is available and communicated in an understandable manner that allows consumers to compare devices. Moreover, the results show that a description of security that focuses on gains is more effective in nudging consumers towards buying more secure devices. Future efforts could build upon this study by comparing the effect of security and privacy to more device attributes, such as ease of use or cost reduction or providing a technical, institutional or process design for a collaboratory effort to nudge users towards buying more secure devices and taking privacy into account when purchasing devices. Subject securityprivacyChoice modellingStated Choice ExperimentIoT To reference this document use: http://resolver.tudelft.nl/uuid:b989fda4-8836-40b1-b0ea-e43094f8a8e5 Part of collection Student theses Document type master thesis Rights © 2020 Nick Ho-Sam-Sooi Files PDF Final_Thesis_Nick_Ho_Sam_ ... 9_docx.pdf 1.75 MB Close viewer /islandora/object/uuid:b989fda4-8836-40b1-b0ea-e43094f8a8e5/datastream/OBJ/view