Enjoy tea in a special way; Chinese tea rituals as a unique selling point

Yeh Collection is a small company which sells innovative Chinese tea products. On of the most popular products in the portfolio is the tea heart. This is compressed green tea in the shape of a heart. The problem with this product is that it is lacking a strong connection to the company and its identity. The goal of this project was to create A ritual will help create this connection.

Subject

tea
ritual

To reference this document use:

http://resolver.tudelft.nl/uuid:b9a81d9f-0359-49e2-8968-0371304940db

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights

Files

PDF	Graduation-rapport_Rob-Ne ... 381199.pdf	17.47 MB
PDF	Graduation-poster_Rob-Neu ... 381199.pdf	3.33 MB
JPG	render1_Rob-Neutel_1381199.jpg	169.28 KB
JPG	render2_Rob-Neutel_1381199.jpg	446.42 KB
JPG	collage_Rob-Neutel_1381199.jpg	213.89 KB

Close viewer