Redesign of Bright Stamps for Chinese Market

Redesign of Bright Stamps for Chinese Market

Fu, L.

Schoormans, J.P.L. (mentor)
Yoon, J. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Design for Interaction

2015-09-18

The project was commissioned by IceMobile to invest the potential opportunities of adapting digital stamps-based loyalty programme in China. Stamps-based loyalty programme is one of the basic and mostly used loyalty programme types. With the popularity of smartphones, digital stamps programme now becomes a new trend in loyalty marketing industry. The research draws attention to the characteristics of Chinese consumers’ shopping behavior and shopping experience in supermarkets, and the components for a loyalty relationship between customers and retailers. A model of building loyalty relationship between Chinese consumer and retailer was presented. The concept design of this project aims at elicit a sense of belongingness and engagement by making the experience social and vibrant. The final concept Easy sharing & Early Birds Discount intended to stimulate social interaction and improve users’ awareness of the programme. It enables customers to share digital stamps through QR code scanning and offers dynamic discount for customers by which they can redeem earlier with fewer stamps in limited time periods.

loyalty programme
Chinese supermarket
brand loyalty
digital stamps-based loyalty programme

http://resolver.tudelft.nl/uuid:ba0f0e18-c236-4b37-998e-2445432d05c6

Campus only

Student theses

master thesis

(c) 2015 Fu, L.