From Commodity to Service: Transforming a Paper Brand into a new Category

Title

From Commodity to Service: Transforming a Paper Brand into a new Category

Author

Poldermans, N.

Contributor

Buijs, J.A. (mentor)
Secomandi, F. (mentor)

Faculty

Industrial Design Engineering

Department

Product Innovation Management

Programme

Strategic Product Design

Date

2010-12-15

Abstract

This master thesis covers the creation of a strategy to move Hello Paper towards new categories.

Subject

commodity
brand innovation
community
strategy

To reference this document use:

http://resolver.tudelft.nl/uuid:bacb8004-b1fb-4b2e-b80d-bd83fe0b7f17

Access restriction

Campus only

Part of collection

Student theses

Document type

master thesis

Rights

(c) 2010 Poldermans, N.