Print Email Facebook Twitter How to lead the transition from multichannel to omnichannel retailing Title How to lead the transition from multichannel to omnichannel retailing: Address the current challenges and associated indicators with the assistance of a theoretical framework Author van Heeswijk, Bas (TU Delft Technology, Policy and Management) Contributor Fazi, S. (mentor) Rezaei, J. (graduation committee) Annema, J.A. (graduation committee) Blonk, Maarten (graduation committee) Degree granting institution Delft University of Technology Programme Complex Systems Engineering and Management (CoSEM) Date 2021-10-25 Abstract This thesis focuses on the transition from multichannel to omnichannel retailing. To provide insight into this, the current challenges and related indicators are identified by means of a multiple case study. In addition, a theoretical framework for the omnichannel retailing concept is designed. On the one hand, this will help to increase the understanding of omnichannel retailing and, on the other hand, it will provide insight into where retailers currently find themselves in this transition and what challenges this involves. Subject Omnichannel retailingTransitionTheoretical frameworkMultiple case study To reference this document use: http://resolver.tudelft.nl/uuid:beb0f207-ad99-46ac-8b17-547508e44ab5 Part of collection Student theses Document type master thesis Rights © 2021 Bas van Heeswijk Files PDF Final_Msc_Thesis_CoSEM_BH ... 495942.pdf 1.03 MB Close viewer /islandora/object/uuid:beb0f207-ad99-46ac-8b17-547508e44ab5/datastream/OBJ/view