Development of a Co-creation Strategy Tool: For Fronteer Strategy

Development of a Co-creation Strategy Tool: For Fronteer Strategy

Aguirrezabal, G.

Kester, L. (mentor)
Pater, M. (mentor)
Hultink, H.J. (mentor)

Industrial Design Engineering

Product Innovation Management

Strategic Product Design

2009-11-05

Design a Co-Creation tool for Fronteer Strategy complementing their current offer. The people at Fronteer Strategy have developed a tool for Cocreation called Rooftop. They knew that Rooftop worked well but they believed that they could benefit from a different and complementing tool in their portfolio. Co-creation, as a part of the more broad term Open Innovation, is a buzzword at the moment. And since there are many ways to co-create and many agencies offering similar services, it became interesting to find out how are people in firms making their choices on which way to cocreate suits them best. Following from a literature study and a competitor analysis, research questions were defined in order to investigate Co-creation from a practical perspective. Interviews were conducted among ten people in companies (initiators) and ten participants in Rooftop Co-creation sessions (contributors). Based on the conclusions and the insights from the research phase it was decided to focus the tool on a way to guide companies into the definition of their Co-creation strategy depending on their particular situation. The tool should also give knowledge about Co-creation to people in firms and create internal support for the Co-creation initiatives. The basis of the co-creation tool is a process, which was developed in the form of a workshop. The workshop is proposed to include key participants from the firm, facilitated by the people from Fronteer Strategy. Steps defined for the process of the Co-Creation Strategy tool. 1) Co-creation Shared Understanding, to educate people in firms about all the possibilities that lie in Co-creation and prepare them to think about the ways they could benefit from it. 2) Define the Scope, to give a framework that defines the size of the project and defines the problem. 3) Identify Important Players, to explore all the possible stakeholders, internally and externally, that could have interesting input in every stage of the project. 4) Make a Plan, to decide on the type and amount of people that will be invited to co-create in each stage of the project and visualize the action plan. 5) Ensure Success, to bring back some realism and take into account the points of attention that will make successful Co-creation. The tool was tested with three clients in order to assess how the development process worked in practice. The test client and Fronteer Strategy expressed enthusiasm for the tool. Based on the evaluation of the workshops and also on the opportunities that we found for improvement, adjustments were made to the process. The end result consists of a tool in the form of a workshop that helps companies design a Co-creation strategy and creates internal support to ensure success. After the termination of this graduation project, Fronteer Strategy wants to continue the development and make an on-line version of the tool accessible to everyone, following the spirit of Open Innovation.

co-creation
strategy
workshop
tool
open innovation

http://resolver.tudelft.nl/uuid:c15c895c-ecd7-413e-b139-7e2d84151591

Campus only

Student theses

master thesis

(c) 2009 Aguirrezabal, G.