Designing a user experience to sell personalized knitwear in-store

Title

Designing a user experience to sell personalized knitwear in-store

 Author

van der Bie, Maartje (TU Delft Industrial Design Engineering)

Contributor

Huysmans, Toon (mentor)
Jellema, Anton (graduation committee)

Degree granting institution

Delft University of Technology

 Programme

Integrated Product Design

 Date

2019-06-24

 Abstract

This graduation report describes the development of a personalised and customised knitwear experience for the company STRIKKS. The goal was to design an interactive experience that will sell personalised knitwear in a retail environment. In this experience an accurate display of the garment should give the customer insights into how the garment will look on their body and will enable them to make decisions that will lead to a satisfied result. The experience should convince the customer of purchasing the garment but should also avoid disappointment after trying the garment on the first time. This concept was validated using a user test. 6 Participants used the garment visualisation to create their own unique sweaters which have been produced by STRIKKS. Comparing the visualisation and knitted sweaters confirmed the value that is being added with a visualisation. Based on this test conclusions were drawn and final recommendations were given to STRIKKS for further development of the concept.

 Subject

Customisation
Knitwear
Visualisation

 To reference this document use:

http://resolver.tudelft.nl/uuid:c52ba322-b010-4dd4-9db5-dca7d9205711

 Part of collection

Student theses

 Document type

master thesis

 Rights

© 2019 Maartje van der Bie
Files
PDF Graduation_report_Maartje ... 75_Edd.pdf 32.78 MB
PDF Poster_Maartje_van_der_Bi ... 296575.pdf 1.75 MB
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