Beyond Magazines: Applying service design thinking to creative services

Beyond Magazines: Applying service design thinking to creative services

Gokgoz, R.E.

Hultink, H.J. (mentor)
Cankurtaran, P. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2013-04-15

This project looks at the services of creative agency The Church of London and proposes service design thinking as a way of addressing the current challenges of their industry. The Church of London publish two consumer magazines. From there, they evolved to provide creative services such as graphic design and illustration to clients. As the emergence and proliferation of digital technologies challenges the media industry, it has become a pressing issue for them to establish and communicate their creative services to adapt to this new context. Service design thinking will allow them to: - design their own services to strengthen their core business - adopt the same user-centered holistic approach to their client's projects The final output is an implementation plan for the adoption of service design thinking, and a physical toolkit to support this process.

service design
professional services
creative agency
publishing

http://resolver.tudelft.nl/uuid:cad80200-7378-4e0f-9d01-874190c992c5

Campus only

Student theses

master thesis

(c) 2013 Gokgoz, R.E.