Print Email Facebook Twitter Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018) Title Tracing the Origins of Place Branding Research: A Bibliometric Study of Concepts in Use (1980–2018) Author Ma, W. (TU Delft Organisation & Governance; Erasmus Universiteit Rotterdam) Schraven, D.F.J. (TU Delft Integral Design & Management) de Bruijne, M.L.C. (TU Delft Organisation & Governance) De Jong, Martin (Erasmus Universiteit Rotterdam; Fudan University) Haiyan, Lu (Freie Universität Berlin) Date 2019 Abstract Place branding is seriously studied in various academic disciplines. Its impact on strategic development plays a vital role in processes of sustainable urban transformation. Place branding originated in tourism management and over time its research focus spilled over and evolved in environmental science, urban studies and public administration. Scholars and policy makers are currently faced with a myriad of concepts in place branding research, which show considerable overlap but should be carefully distinguished from each other. To increase our understanding of this body of research, this article observes a strong pattern of the concepts in use, in their references to location types (i.e. urban, city, destination, place) and broadcasting activities (branding, marketing, promotion). It builds on this observation by collecting studies from the Scopus database by location type and broadcasting activities (LT–BA) reference pairs and systematically analysing and reviewing these from 1980 to 2018. A total of 2,665 articles and reviews were identified and analysed based on (1) occurrences per reference pair, (2) co-occurrences per reference pair, and (3) co-occurrences for each reference pair with other concepts. On that basis, the origin and evolution of the research field including multiple reference pairs in use is explored and described. Subject Bibliometric analysisConceptual developmentPlace brandingPlace marketingPlace promotionScopus To reference this document use: http://resolver.tudelft.nl/uuid:cb23589f-c778-475d-82ad-6c1cf95a6819 DOI https://doi.org/10.3390/su11112999 ISSN 2071-1050 Source Sustainability, 11 (11), 2999 Part of collection Institutional Repository Document type journal article Rights © 2019 W. Ma, D.F.J. Schraven, M.L.C. de Bruijne, Martin De Jong, Lu Haiyan Files PDF sustainability_11_02999.pdf 1.26 MB Close viewer /islandora/object/uuid:cb23589f-c778-475d-82ad-6c1cf95a6819/datastream/OBJ/view