New Babylon: A modern and multisensory mall experience

New Babylon: A modern and multisensory mall experience

Roede, J.M.

Christiaans, H.H.C.M. (mentor)
Fitch, R.A. (mentor)
Struijk, D. (mentor)

Industrial Design Engineering

Design for Interaction

2012-10-15

In April 2013 New Babylon will reopen its mall. The New Babylon mall will be a modern and innovative mall in which the visitor plays a central role. In order to get insight in de wishes of the possible visitors several researches have been executed. Based on those researches the desired customer experience is designed. In order to achieve this experience and attract the customer to visit and stay in the mall, the use of modern applications and stimulation of all senses is required. The customer-focused approach is based on the vision of the mall, in which the cooperation between all actors plays an important role. When working as a team; Together Everyone Achieves More. In this report the realisation and the foundation of this vision will be treated.

Retail
Interaction
Experience

http://resolver.tudelft.nl/uuid:cc04aafd-7e1e-43cf-b6e5-b576104342ce

2013-10-15

Campus only

Student theses

master thesis

(c) 2012 Roede, J.M.