What is the strategic feasibility of NFC mobile payments in the Netherlands? How the individual strategies of stakeholders affect the NFC mobile payment ecosystem as a whole

What is the strategic feasibility of NFC mobile payments in the Netherlands? How the individual strategies of stakeholders affect the NFC mobile payment ecosystem as a whole

Verschuur, E.J.

De Reuver, G.A. (mentor)
Van de Kaa, G. (mentor)

Technology, Policy and Management

Information & Communication Technology

Management of Technology

2012-07-09

In this report the strategic feasibility of NFC mobile payments services in the Netherlands has been assessed. Near Field Communications (NFC) is the enabling technology for proximity mobile payments, which forms the focus of this research. The primary goal was to assess the influence of strategies of individual organizations on the NFC ecosystem as a whole, since collaboration between different stakeholder groups is required in order to deliver an NFC mobile payment service to consumers. As a result, the strategic feasibility has been defined. During this qualitative research grounded theory has been applied in order to find and understand the relevant concepts that define whether NFC mobile payments are feasible in the Dutch market. The research question of this report is: “What is the strategic feasibility of NFC mobile payments in the Netherlands and how do strategies of individual organisations involved affect the NFC ecosystem as a whole?” NB: This version can only be used by participants of this research. Distribution is only allowed after approval of the host institution of the graduate student. Please contact the author of this report.

innovation management
NFC
mobile payments
contactless

http://resolver.tudelft.nl/uuid:cc178b20-6489-48d1-a58a-5ae5bb890516

Student theses

master thesis

(c) 2012 Verschuur, E.J.