Print Email Facebook Twitter The impact of IT tool usage on predevelopment performance Title The impact of IT tool usage on predevelopment performance Author Reid, M. Hultink, H.J. Marion, T. Barczak, G. Faculty Industrial Design Engineering Department Product Innovatie Management Date 2013-06-23 Abstract The predevelopment stage of the New Product Development (NPD) process is complex and risky. Firms are increasingly looking towards information technology (IT) tools to improve this process; yet, there is still little empirical evidence to understand how these IT tools influence NPD outcomes. Using a sample of 152 Australian managers, we test a conceptual model for IT tool usage in the predevelopment stage of the NPD process. We find that firms who seek to incorporate new IT tools into their NPD process have improved performance outcomes including the number of concepts generated and tested, more efficient NPD team collaboration, and faster management approval. To reference this document use: http://resolver.tudelft.nl/uuid:d2666dd9-7dc6-40bf-a06f-de47eae08322 Source IPDMC 2013: 20th International Product Development Management Conference, Paris, France, 23-25 June 2013 Part of collection Institutional Repository Document type conference paper Rights (c) 2013 The Author(s) Files PDF 295195.pdf 301.34 KB Close viewer /islandora/object/uuid:d2666dd9-7dc6-40bf-a06f-de47eae08322/datastream/OBJ/view