Brand Development in technical start-ups

Brand Development in technical start-ups: Developing a brand identity tool for technical start-ups based on theoretical insights and practical experience of the Magic Mitad case

Oomes, R.

Bakker-Wu, S. (mentor)
Flipse, S.M. (mentor)
van der Sanden, M.C.A. (mentor)
Diehl, J.C. (mentor)
de Vries, M.J. (mentor)

Industrial Design Engineering

Design Engineering

Integrated master thesis for a double master degree - Industrial Design (IO/IDE) & Applied Physics (TNW)

2017-03-20

This integrated master thesis presents the outcomes of a conducted research to obtain a double master degree of the masters Strategic Product Design and Science Communication. This research focused on brand development in technical start-ups before product launch. Both a practical and a theoretical study has been conducted, which resulted in a new brand and market introduction plan for the technical start-up Magic Mitad and a brand identity development tool for technical start-ups, the Brand-ID tool. A physical tool in the form of a booklet that guides entrepreneurs in the creation of a brand identity until the design of a logo.

Brand-Building
Brand development
Brand Design
Start-up
New Venture
Brand
Branding
Market introduction
Introduction Plan
Market Entry Strategy
BoP
Ethiopie
Magic Mitad
Injera

http://resolver.tudelft.nl/uuid:d3247b47-82c5-4baf-aa02-d434a22db42c

Campus only

Student theses

master thesis

(c) 2017 Oomes, R.