The original goal of this project is to design a win-win solution: boosting Chinese growers’ businesses, by matching their needs with Dutch know-how, then naturally establishing potential market in China for Dutch horticulture technology companies, for instance, Codema. After early research and 2-month field research, the researcher discovered that driven by the increasing consumer demands, the horticulture chain in China is growing at a tremendous speed. And at the very beginning of the chain, Chinese growers could be classified into 3 groups: beginner, senior and expert based on their production equipments: plastic tunnels, sunlight greenhouses, and gutter-connected greenhouse. The application of gutter-connected greenhouse concentrated on breeder in both vegetable and flower industry. Different growers have different needs in terms of technology. Top tier growers focus on the quality, quantity and controlling the cost by means of chain integration. They need unique seeds, alternative to high labor cost, efficient logistics, and trustworthy marketing means like organic labeling. Senior growers at middle level started to scale up their production and become aware of the importance of quality. They need affordable heating solution and means to improve sales. Novice peasants intend to minimize cost as much as possible. They ask for cheaper solution during the initial investment and more upgrade options based on sunlight greenhouse. Based on these various needs from different growers, 3 different approaches, introduction customization and modularization, have been suggested. For these 3 different approaches, the basic knowledge of running horticultural business is fundamental. It’s the perfect language to communicate with senior and expert growers during introduction and customization. It could also support the Beginner growers to level up To get a thorough understanding of what this knowledge is, the researcher visited several successful Chinese and Dutch growers, and integrated their inputs and formulated a generic method of planning a horticulture business: start with the initial capital, plant type, and production location; aim at economic profit; deduce the plant price, quality and yield; and then discover the ideal production parameters (light, water, nutrition, etc); and finally decide the plan of investing various resources (labor, land, energy, equipment, etc) based on their contributions to the total profit. And this method was later embodied into a greenhouse investment tool to: a, educate the novice peasant grower about how to start a horticulture business; b, optimize senior grower’s investment plan; c, fully configure through the whole chain for expert grower. It also benefits Dutch partners in 2 ways. In the short term, the business value of Dutch technology becomes more visible and understandable to potential Chinese client. In the long run, it increases the knowledge inside Dutch horticulture sector about various needs of Chinese growers for future development. A prototype was built and tested by Chinese senior grower with quite positive feedback. Multiple stakeholders from the Netherlands and China are reacting positively and willing to push this project forward to the next stage.