Aesthetic appreciation of tactile unity-in-variety in product designs

Aesthetic appreciation of tactile unity-in-variety in product designs

Post, R.A.G.
Blijlevens, J.
Hekkert, P.P.M.

Industrial Design Engineering

Design Engineering

2014-08-22

The principle of unity-in-variety has recently been shown to affect visual aesthetic appreciation of product designs. We investigated whether this principle can also account for tactile aesthetic appreciation of products. Design students rated nine car keys on unity, variety and aesthetic appreciation through tactile exploration only. Results revealed that unity and variety, while negatively correlated with each other, both positively influence aesthetic appreciation. This implies that there is an optimal balance between tactile unity and variety that is aesthetically preferred. These results replicate results found in the visual domain and provide evidence for unity-in-variety as a multisensory aesthetic design principle.

aesthetics
unity
variety
product design
tactile
design principles

http://resolver.tudelft.nl/uuid:d937979c-cece-4bb3-a5f4-899e3d2c44a8

IAEA

Proceedings of the 23rd biennial congress of the international association of empirical aesthetics, 22-24 augustus 2014, New York, USA

Institutional Repository

conference paper

(c) 2014 Post, R.A.G.
Blijlevens, J.
Hekkert, P.P.M.