The digital age we are currently living in, with its exciting innovations in the Information and Communication technology field, has opened up new business models, created new services and opportunities for companies and their consumers. One industry reflecting very well this digital transformation is the payment and banking industry: consumers nowadays have new payment instruments besides cash, ranging from debit and credit cards to mobile and online payment instruments. They also conduct their banking activities more and more from their own homes, in the online environment, as opposed to several years ago when everything needed to be done in the headquarters of the banks. This is an indicator that retail banks have started shaping their mindset and strategy towards an IT company’s approach, and to adapt to this new technological context. Nonetheless, high-tech companies, both incumbents and start-ups, have recently stepped in the payment industry and gained significant ground by offering their customers alternative payment methods with added value on the user experience and on additional services created on top of the payment service itself. There is a pressing need for innovation on the retail banks’ side in order to gain competitive advantage over these high-tech players and to survive the digital transformation. This is where the practical contribution of our research comes in: we give retail banks an approach on how they could improve their service offering by creating Value-Added Services on top of payment, and seamlessly integrate these with the existing digital payment instruments. For this purpose, a technical system which allows the implementation of such services was designed within our research. Not only did we design a system which satisfies the business stakeholders, like merchants, regulatory bodies, or equipment manufacturers, but we also payed explicit attention to the social values that the solution supports or hinders. This approach is taken firstly to insure that the end-users will adopt the new technology, but also to increase the social responsibility of engineers and system designers. Technologies are intrinsically value-laden which means that besides supporting some values and hindering others, they also introduce new values in the society. It is our responsibility to insure that these values will be the ones with a positive effect and not a harmful one. To reach this purpose we took a Value Sensitive Design approach, which is a research methodology that specifically accounts for human values before and during the design of a technical system. We combined this with the Design Science Research Methodology to offer a more sequential structure to our research, and with other concepts like Boundary Objects and Constructive Technology Assessment in order to overcome some of the methodological limitations of Value Sensitive Design. Taking this value-centric approach of designing technical systems, improving it on a methodological and conceptual level represents the scientific contribution of the current thesis. The research effort is structured in several sections: the first chapter, Introduction presents the practical and scientific problem along with the research design. In the second chapter, Domain Background, the contemporary digital payment methodologies and digital Value Added Services are presented, along with their relevance and current implementations in the Netherlands. Further on, in the third chapter, Stakeholder Map, the stakeholders’ role and interests are identified, after which their values are extracted. Trade-off and prioritization mechanisms are offered for selecting only the most relevant values to be introduced in the design of the new technical system. Chapter 4 consists of a Technical Map where the alternatives for implementing the system are investigated and the alternative which best supports the priority values is chosen and further developed. Finally, Conclusion constitutes the last chapter where we present our main findings, contributions, limitations, future development directions and reflections on the research process.