Print Email Facebook Twitter Mobility-as-a-Service Title Mobility-as-a-Service: Exploring Consumer Preferences for MaaS Subscription Packages Using a Stated Choice Experiment Author Ratilainen, Hanna (TU Delft Civil Engineering and Geosciences; TU Delft Technology, Policy and Management) Contributor Chorus, C.G. (graduation committee) van Cranenburgh, S. (mentor) Correia, Gonçalo (mentor) Degree granting institution Delft University of Technology Programme Transport, Infrastructure and Logistics Date 2017-08-31 Abstract While urbanisation has increased and more efficient means of mobility are required, consumers are decreasingly interested in owning cars. One solution to meet people's mobility needs is to provide mobility as a service (MaaS). This study looks into consumers’ preferences on monthly MaaS packages and tries to identify the most important factors that affect their choices on the packages as well as consumers’ willingness to pay for those factors. Data was collected in Finland with a discrete choice experiment where the following factors were included: price, public transport, bike sharing, car sharing, taxi, sharing the package within a household, and promise of the service speed. MNL model was estimated for the purposes of data analysis. The results show that current public transport users are most interested in the use of MaaS packages. Additionally, the most important factors were found to be price and public transport. The results also suggest that MaaS packages should be built around public transport. Subject MaaSMobility-as-a-ServiceChoice Modelling To reference this document use: http://resolver.tudelft.nl/uuid:e03dd3f5-8344-45eb-9c17-2be819186b67 Part of collection Student theses Document type master thesis Rights © 2017 Hanna Ratilainen Files PDF MSc_Final_Report_Ratilainen_H.pdf 5.62 MB Close viewer /islandora/object/uuid:e03dd3f5-8344-45eb-9c17-2be819186b67/datastream/OBJ/view