Print Email Facebook Twitter A market entry strategy for an industrial services firm: How Imtech Marine should develop business in the Gulf of Guinea Title A market entry strategy for an industrial services firm: How Imtech Marine should develop business in the Gulf of Guinea Author Meinderts, R.R. Contributor De Jong, W.M. (mentor) Ten Heuvelhof, E.F. (mentor) Ludema, M.W. (mentor) Faculty Technology, Policy and Management Department POLG Date 2015-03-02 Abstract A market entry strategy model was developed and applied to Imtech Marine's process of internationalization. Consequently, a strategy was developed for the African market including: market selection, entry mode decision, and a marketing plan. Subject internationalizationentry strategyAfricabusiness development To reference this document use: http://resolver.tudelft.nl/uuid:e16bf18e-b8ca-4d21-8a20-a3c1276580dd Embargo date 2016-03-02 Part of collection Student theses Document type master thesis Rights (c) 2015 Meinderts, R.R. Files PDF Thesis_Rutger_Meinderts_I ... _final.pdf 5.27 MB Close viewer /islandora/object/uuid:e16bf18e-b8ca-4d21-8a20-a3c1276580dd/datastream/OBJ/view