Print Email Facebook Twitter From New to Normal Title From New to Normal: Designing for product category legitimacy Author Bork, S. (TU Delft Marketing and Consumer Research) Contributor Schoormans, J.P.L. (promotor) Silvester, S. (copromotor) Joore, Peter (copromotor) Degree granting institution Delft University of Technology Date 2017-11-27 Abstract A large number of new products and services, such as electric cars, solar panels, and electric boats are introduced and play an important role during sustainability transitions. However, when introduced, these new products do not fit with established aspects of society such as expectations, habits, and infrastructures, leading to low levels of legitimacy. Based on the definition of Suchman (1995) I define the legitimacy of products as: The generalized perception or assumption that the use of a product category is appropriate, proper, or desirable within a specific context of physical objects and elements and a socially constructed system of norms, values, rules, beliefs, and expectations. Legitimacy is seen as a prerequisite for large--‐ scale adoption of new products and services... To reference this document use: https://doi.org/10.4233/uuid:e372e4db-eb77-4b80-8ed4-f56991270e48 ISBN 978-94-92801-13-5 Part of collection Institutional Repository Document type doctoral thesis Rights © 2017 S. Bork Files PDF From_New_to_Normal_SBork_2017.pdf 105.03 MB Close viewer /islandora/object/uuid:e372e4db-eb77-4b80-8ed4-f56991270e48/datastream/OBJ/view