Designing a strategy for Rebbl to become a pivotal brand in the EV conversion market

Designing a strategy for Rebbl to become a pivotal brand in the EV conversion market

Roelfsema, T.J.H.G.

Van der Meer, J.D. (mentor)
Silvester, S. (mentor)
Van den Brink, I. (mentor)

Industrial Design Engineering

Product Innovation Management

Master of Science Strategic Product Design

2013-01-31

Rebbl is an e-mobility company, based in Aduard, the Netherlands. The company was founded in 2009 by two entrepreneurs, who saw an opportunity for creating unique electric vehicles for a niche market. Their company’s core business has been the conversion of conventional internal combustion-engine (ICE) cars to battery electric vehicles (EVs). For Rebbl the possibilities were investigated to move from a business model of doing EV conversions for customers, to a model of reselling components with which a customer would be allowed to perform an EV conversion himself; Do-It-Yourself, or DIY EV conversion.

EV conversion
strategy

http://resolver.tudelft.nl/uuid:eda4544e-0530-49c5-8436-7add32be8df6

Campus only

Student theses

master thesis

(c) 2013 Roelfsema, T.J.H.G.