HEINEKEN Flexbrewery

HEINEKEN Flexbrewery: Analysis of the impact of small batches on the supply chain and simulation of different replenishment strategies

van der Heijden, Thomas (TU Delft Civil Engineering and Geosciences)

Negenborn, Rudy (mentor)
Beelaerts van Blokland, Wouter (mentor)
Vleugel, Jaap (mentor)
Tummers, Rob (mentor)

Delft University of Technology

2018-10-22

The last years craft beer is becoming more and more popular. Heineken responses to this trend in different ways. The last gap in this strategy is offering local brands to the market. In order to do so they have to reduce their batch size. This research looked into the impact of smaller batches on the supply chain. The first conclusion is that local brands also need to follow a make to stock strategy to fulfil customer demand. Then three alternatives in inventory management were simulated to make a trade off between service level and cost. The final conclusion is that a it seems best to keep safety stock for fast movers and no safety stock for slow movers, but it depends on how service level is valued.

http://resolver.tudelft.nl/uuid:eecbba0f-97f8-4c6a-b3a0-52a5bd55a0b9

Student theses

master thesis

© 2018 Thomas van der Heijden