Brand Strategy and service design for Joylent

Title

Brand Strategy and service design for Joylent

 Author

Van Leeuwaarden, N.B.

Contributor

Calabretta, G. (mentor)
Roscam Abbing, E. (mentor)

Faculty

Industrial Design Engineering

 Department

PIM

 Date

2015-09-17

 Abstract

Joylent is a Dutch startup producing powdered food. In order to survive the fierce competition in the industry Joylent should exploit their brand, and have an innovation strategy and process. The innovation process will be infused with information from their customers via their own community in which they can easily invite customers to join in their research or create their own ideas.

 Subject

Joylent
powdered food
community

 To reference this document use:

http://resolver.tudelft.nl/uuid:ef7f1a11-aaef-4bba-be20-4689b522d3f5

 Access restriction

Campus only

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2015 Van Leeuwaarden, N.B.
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