Product metaphor generation: Mapping strategies of designers

Title

Product metaphor generation: Mapping strategies of designers

 Author

Cila, N.
Ozcan Vieira, E.
Hekkert, P.P.M.

Faculty

Industrial Design Engineering

 Department

Design Engineering

 Date

2012-12-31

 Abstract

When generating product metaphors, designers select an entity to associate with the product they intend to design and transfer certain feature(s) of this entity to the product. This transfer, called mapping, can be realized by following different strategies (e.g. implicit-literal, explicit-literal, implicitabstract and explicit-abstract. In this paper, we investigate the strengths and weaknesses of these four mapping strategies regarding the identifiability of the metaphor, the aesthetics of the end product, and the ease of mapping for the designer. To do so, we conducted a study with design students who were asked to generate metaphors by using four different mapping strategies. The results are discussed in the light of metaphor theories and contribution to the design practice

 Subject

product metaphors, metaphor generation, mapping, mapping strategies, metaphor quality

 To reference this document use:

http://resolver.tudelft.nl/uuid:f401758e-8b69-4201-9db2-8c12de0e002a

 Publisher

Cumulus

 Source

Out of control; proceedings of the 8th international conference on design and emotion, London (UK), 11-14 Sept. 2012

 Part of collection

Institutional Repository

 Document type

conference paper

 Rights

(c) 2012 Cila, N., Ozcan Vieira, E., Hekkert, P.P.M.
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