Interactivity for the TV Experience

Interactivity for the TV Experience

Ostolaza, A.

Bruikman, H. (mentor)
Pasman, G. (mentor)
Keyson, D. (mentor)

Industrial Design Engineering

Design Communication and Conceptualization

Master of Science Design for Interaction

2012-05-09

This Master Thesis explores new ways of interacting with the TV and especially via tablet devices. It focuses on the enhancement of group experiences, for which tablets are integrated taking advantage of their technological benefits such as sensors and touchscreen properties. Result from this study is a system of collaborative content creation and sharing. It is thought for users housed in a common room, and thus, physically accessible to each other. Ingredients of the system are secondary screens (tablets, smartphones), TV and users. To accommodate the three elements an application is designed. This app connects users’ physical and digital worlds through a serie of interactions and actions for the experience, stepping away from the current aloofness of media and personal devices to put them back towards real and physically social experiences. This dissertation has been developed at the Innovation Site of Philips TV, where the firm explores TV consumer needs and matches them with commercial opportunities. TV industry embraces various stakeholders that may be classified into two main groups: TV content and TV device. Philips TV, as a manufacturer, belongs to the second, for this reason delivering content and services is not within its portfolio. However, electronic products are. From that perspective, the use of the thesis’ design by Philips TV is of a paradigm for technological ideations. User experiences lead and define products that, later on, are developed and implemented.

interaction
user experience
secondary screen
TV
interface
engagement
design

http://resolver.tudelft.nl/uuid:f42b06d2-e0a5-4775-8c9e-52a36277bb35

Campus only

Student theses

master thesis

(c) 2012 Ostolaza, A.