Design and Governance of Platforms to leverage an ecosystem of complementors

Title

Design and Governance of Platforms to leverage an ecosystem of complementors

 Author

Prajapati, Ranjan (TU Delft Technology, Policy and Management)

Contributor

van de Kaa, Geerten (mentor)
de Reuver, Mark (graduation committee)
Sobota, Vladimir (graduation committee)

Degree granting institution

Delft University of Technology

 Date

2019-07-18

 Abstract

This paper analyzes how specific aspects of design and governance of platform explain complementors participation in the video game console industry. This study introduces a new dimension to measure platform openness and suggest that by opening the platform vertically to different markets, platform firms can smoothen complementors competition and incentivize them to participate in their network. This study makes a first attempt to measure platform boundary resources and highlight its positive influence on complementors participation. Finally, the analysis also explores conditions under which signing an exclusive contract is beneficial for complementors. Complementors tend to participate in exclusive contracts during the early stages of platform rather than mature stages due to intense competition among complementors in the latter stage. The results suggest that by following the correct design and governance strategies, platform firms can orchestrate a large network of complementors and proliferate a variety of complementary product offerings.

 Subject

platform
Platform strategy
Platform Openness
Exclusivity
Boundary Resources

 To reference this document use:

http://resolver.tudelft.nl/uuid:f4c05c0f-514b-4c04-a101-afd098513ae2

 Embargo date

2020-07-15

 Part of collection

Student theses

 Document type

master thesis

 Rights

© 2019 Ranjan Prajapati
Files
PDF Master_Thesis_Ranjan_Prajapati.pdf 1.17 MB
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