Print Email Facebook Twitter Automotive customization Title Automotive customization: Customization Strategies of the Automotive Interior – Value Creation by involving the customer in the product development process Author Wagner, A.S. (TU Delft Applied Ergonomics and Design) Contributor Vink, P. (promotor) Degree granting institution Delft University of Technology Date 2018-11-23 Abstract Changing mobility demands like the increase of car sharing especially in cities and among the Generation Y accompanied by blurring boundaries of product capabilities pose new challenges for the automotive industry. Automotive customization can be a possibility to even consider opposing needs, in either aesthetic or functional customization and thus create wellbeing. Adaptive customization enables cars to adapt to user preferences continuously. Hence, value can be created beyond product-evoked wellbeing such as an increase of feeling of safety due to a reduction of secondary, or tertiary tasks. To reference this document use: https://doi.org/10.4233/uuid:f6846c68-6601-4540-b751-2ae33e7ac09c ISBN 978-94-6186-980-7 Part of collection Institutional Repository Document type doctoral thesis Rights © 2018 A.S. Wagner Files PDF Alexa_Sibylla_WAGNER.pdf 7.23 MB Close viewer /islandora/object/uuid:f6846c68-6601-4540-b751-2ae33e7ac09c/datastream/OBJ/view