Optimizing Vodafone's eco-score strategy

Optimizing Vodafone's eco-score strategy

Wijsman, S.

Bakker, C.A. (mentor)
Mooij, S.C. (mentor)

Industrial Design Engineering

Product Innovation Management

SPD

2012-06-29

The eco-score is a sustainability tool that communicates the sustainability level of a mobile phone through a logo that is placed on the price tag next to the mobile phone in the Vodafone Store on the Vodafone Website below the phone specifications. The logo displays the level of from the number 1 for a low level of sustainability up to the number 5 for a high level of sustainability. The vision behind the eco-score is providing customers transparent information and the possibility to make conscious choices. It encourages sustainability thinking and in the same time, the customer is still in control. Additionally, it stimulates Vodafone’s chain to become greener as a mobile phone receives a higher ranking when it is more sustainable. The outcome of this research contains communication guidelines and a strategic road map concerning the eco-score. The mobile phone branch is fast moving and a lot can change in a short time period. The provided steps should therefore serve as guidelines and should be adapted according to the changes over time.

Vodafone
eco-score

http://resolver.tudelft.nl/uuid:fabd21a5-de77-4b32-af0f-a25ee813498c

Campus only

Student theses

master thesis

(c) 2012 Wijsman, S.