Designing a market strategy for Alga.farm: Spirulina from photo-bioreactor to consumer

Designing a market strategy for Alga.farm: Spirulina from photo-bioreactor to consumer

van Elzelingen, Valerie (TU Delft Industrial Design Engineering)

van den Hende, E.A. (mentor)
Bakker-Wu, S. (mentor)

Delft University of Technology

Strategic Product Design

2023-01-13

In this graduation thesis, a (sandwich) spread with spirulina, called Spirucijn, has been developed for Alga.farm. The main goal of the project was to create a strong market strategy for their food harvest of spirulina in line with their values.

The final results are the brand touchpoints, consisting of the final product design and communication designs. The final product is a spread for eco-conscious and -friendly people, and consist of nutritious and local ingredients. The report covers the design brief of the spread, the design of the packaging and flyer, the construction and a visual of the website, visuals of Instagram posts,  and a product launch campaign.

Strategy Design

http://resolver.tudelft.nl/uuid:fb803eb8-f1ac-4249-a70a-e9a9caa742b9

Student theses

master thesis

© 2023 Valerie van Elzelingen